We'll Go Toe-to-Toe With Any Louisiana SEO Company.For over a decade, we have been using a personalized approach for each SEO client...
and the results have been truly amazing.
WHAT IS SEO?You have a good looking website, so what? That's not important if the right people don't know it's there. Search Engine Optimization (SEO) is the practice of improving a website to increase the number of visitors received from search engines. Content is a very important factor for Google, Bing, & Yahoo to determine where a site should be ranked.
Other factors include how other sites are linked to your site, the way your site is designed and programmed in a way search engines understand, and many more. Google is smart. They change their search algorithm quite frequently to make sure they are providing the best and most useful results to their users.
It's our job to manipulate the content of your website and other websites within the guidelines of the search engines' policies to make sure that your website stays at the top of the search results for your most important search phrases.
First Ranking, Then Conversion.SEO, if done well over time, will bring the paying customers to your website, but your website had better do it's job, too. So many other Louisiana SEO companies mistakenly focus solely on keyword search volume or solely on keyword ranking and their clients have nothing to show for it. There are many examples of websites that rank well for keywords with strong search volume and still have no more new sales than when they started.
We take a much more fundamental approach to this process and it begins with some of the most basic rules in sales and marketing: Know your product, and know your customer. We take the time to understand your organization and your value propositions so we can effectively broadcast your story to the right people searching the Internet for answers to their problems. It's precisely this scientific approach and proven performance that add true value to your organization's bottom line.
OUR S.E.O. APPROACH
WatchWe prep by gaining an appreciation for your brand promise, its real meaning, and your competitors. We've got to see what makes your brand notable.
MethodBy this step we know exactly what to do. We take what we now know about your organization and develop a prioritized list of search phrases and a strategy to win.
ExecutionTime to roll up the sleeves, because now the real work begins. We're writing and link-building to try and keep up with the demands of the search engines. They zig; we zag.
AnalyzeMeasure the result. Every morning we sip our coffee and review the changes, if any, to your keyword rankings. We make needed adjustments and repeat.
Our SEO Approach Is As Unique As New Orleans ItselfSearch Engine Optimization is not rocket science, but doing only the right things with regularity over time prove amazing results.
Let's briefly review a real-life example. One of the organizations we've had the pleasure of working with is Bevolo Gas and Electric Lights. They are very successful in what they do, but the goal was to make sure everyone who needed to know about them knew about them. As soon as we were able to confirm that people online searching for phrases like 'gas lights' led to actual sales, it was game on! It took planning and preparation and a great deal of execution, because Search Optimization is not a one-time update to a website. (Feel free to try, but when it fails please give us a call.) We like to say 'process makes perfect'. After several months of aggressively following our unique process, we were able to acheive and sustain good ranking for a search phrase as important as gas lights in their targeted geographic market. There really is no one-size-fits-all SEO strategy. Sure there are common elements that search engines use to rank websites, but there is only one 'you'. We believe the strategy to reach your target audience should be as unique as you are.
What's The Bottom Line
So what everyone should know about SEO is that SEO is only part of a very complex equation. All of the the other factors that affect a customer's experience with your company must be perfect BEFORE you start inviting new customers to try it out. What good is bringing a new customer into your restaurant if the service is only 'average' and the food is 'ok' at best? You would be wasting your money because that new customer you paid (through advertising) to bring through your doors will not be coming back and will tell 10 friends about their mediocre experience. With regard to your business, your business needs to be exceptional at solving your customers' problems before we start to add more customers to your pipeline. With regard to your brand and website, we're going to make sure your online identity is perfect or near-perfect before driving any new customers to your website by way of our aggressive SEO. That means your company logo needs to be re-touched if it's out of date or in low-resolution. It means you'll have to stage a photo shoot for a professional photographer to come in and capture the essence of you and your product/service on camera. Why? Because we know that's what it takes to WIN! We're going to demand the best your company has to offer so you can demand excellence from us.